Featured Course

Digital Marketing

Course Duration

3 Months



Lecture Duration

1 to 2 hrs

Lectures Days


Fee Installment


Complete Fee



1 Month

Course Description

Welcome to our comprehensive Digital Marketing course! This program offers a deep dive into the dynamic world of digital marketing, equipping you with the knowledge and skills to navigate the ever-changing landscape of online promotion and engagement. Throughout the course, you will gain a solid understanding of the fundamental concepts and importance of digital marketing in today's business environment. From exploring various digital marketing channels, including social media, search engines, email marketing, and content strategies, to crafting effective marketing campaigns tailored to specific audiences and business goals, this course covers it all. You will learn how to create compelling and engaging content that resonates with your target customers, leveraging social media platforms to build brand presence and foster meaningful customer connections. Additionally, you will discover the intricacies of search engine optimization (SEO) to enhance website visibility and attract organic traffic. By delving into the realm of pay-per-click (PPC) advertising and email marketing best practices, you will master techniques for driving lead generation and customer acquisition. Emphasizing data-driven decision-making, the course also introduces you to analytics tools to measure campaign performance and optimize strategies for maximum impact. As the digital landscape continues to evolve, staying updated with the latest trends and innovations in the industry is crucial. Enroll now and embark on a transformative learning journey to become a proficient digital marketer, ready to meet the challenges and seize the opportunities in the exciting realm of digital marketing.

Course Contents:
  • Introduction to Digital Marketing
  • Importance and Benefits of Digital Marketing
  • Digital Marketing Strategies
  • Understanding the Buyer's Journey
  • Creating Buyer Personas
  • Content Marketing Fundamentals
  • Creating Engaging Website Content
  • SEO Fundamentals and Best Practices
  • Keyword Research and Optimization
  • On-page and Off-page SEO Techniques
  • Local SEO Strategies
  • Google Analytics and Website Performance Tracking
  • Google Ads Fundamentals
  • Creating Effective PPC Campaigns
  • Understanding Display Advertising
  • Social Media Marketing Essentials
  • Facebook Marketing and Advertising
  • Instagram Marketing and Advertising
  • Twitter Marketing and Advertising
  • LinkedIn Marketing and Advertising
  • Pinterest Marketing and Advertising
  • YouTube Marketing and Advertising
  • Video Marketing Strategies
  • Email Marketing Fundamentals
  • Building and Growing an Email List
  • Email Campaign Creation and Automation
  • Marketing Automation and CRM Integration
  • Affiliate Marketing and Partnerships
  • Influencer Marketing Strategies
  • Online Reputation Management
  • Conversion Rate Optimization (CRO)
  • A/B Testing and Experimentation
  • Understanding Landing Pages
  • Mobile Marketing and Optimization
  • App Store Optimization (ASO)
  • Introduction to E-commerce Marketing
  • Social Proof and User-generated Content
  • Webinar and Event Marketing
  • Podcasting and Audio Marketing
  • Measuring Social Media ROI
  • Data Privacy and GDPR Compliance
  • Ethics in Digital Marketing
  • Emerging Trends in Digital Marketing
  • Virtual and Augmented Reality in Marketing
  • Voice Search and Voice Assistant Optimization
  • AI and Machine Learning in Marketing
  • Chatbots and Customer Service Automation
  • Creating a Digital Marketing Strategy
  • Developing a Digital Marketing Plan
  • Tracking and Analyzing Marketing Performance
  • Effective Social Media Campaigns
  • Implementing Successful SEO Strategies

After successfully completing the course, students will be awarded a certificate of completion

1 month Internship

During the internship, students will be assigned a market-level project that simulates real-world scenarios, providing them with practical experience and enhancing their employability. This project will enable students to showcase their skills and demonstrate their ability to tackle industry-specific challenges, significantly increasing their prospects for finding a job in the field

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