Featured Course

Digital Makreting & SEO Course

Course Duration

3 Months

Lectures

32+

Lecture Duration

2 Hrs

Lectures Days

M,T,W,T

Fee Installment

26k

Complete Fee

25K

Internship

1 Month






Course Description

Welcome to our SEO (Search Engine Optimization) course! In this comprehensive program, you will learn the art and science of optimizing websites to rank higher in search engine results, driving organic traffic and improving online visibility. Throughout the course, you will explore the fundamental principles and best practices of SEO, gaining a deep understanding of how search engines work and how to leverage that knowledge to enhance website performance. From conducting keyword research and on-page optimization to implementing effective link building and off-page strategies, you will acquire the skills needed to boost search engine rankings and attract a targeted audience. Our experienced instructors will guide you through the intricacies of technical SEO, website auditing, and mobile optimization, ensuring that your website complies with search engine guidelines and delivers an exceptional user experience. You will also learn how to measure and analyze SEO performance using tools like Google Analytics, and use the data to refine and improve your SEO strategies. Whether you are a beginner looking to grasp the essentials of SEO or an experienced marketer aiming to enhance your SEO expertise, this course will provide you with actionable insights and practical techniques to succeed in the competitive world of search engine optimization. Enroll now and embark on a transformative learning journey to become a skilled SEO practitioner, equipped to drive organic traffic, increase brand visibility, and achieve tangible results for businesses and websites.

    Course Content

  • Introduction to SEO
  • Importance of Search Engine Optimization
  • Understanding Search Engine Algorithms
  • Keyword Research Fundamentals
  • Keyword Analysis and Selection
  • Long-tail Keywords and Intent Optimization
  • On-Page SEO Best Practices
  • Optimizing Title Tags and Meta Descriptions
  • Heading Tags and Content Structure
  • Image Optimization for SEO
  • URL Structure and Permalink Optimization
  • Internal Linking Strategies
  • Technical SEO Essentials
  • Website Speed and Performance Optimization
  • Mobile-Friendly Optimization
  • Site Architecture and Navigation
  • XML Sitemaps and Robots.txt
  • Canonicalization and Duplicate Content
  • Schema Markup Implementation
  • Off-Page SEO Techniques
  • Link Building Strategies and Best Practices
  • Guest Posting and Outreach
  • Social Media for SEO
  • Local SEO Optimization
  • Google My Business Setup and Optimization
  • Local Citations and Reviews
  • Online Reputation Management
  • SEO Audit and Website Analysis
  • Identifying Technical Issues and Errors
  • Website Health and Performance Check
  • Google Analytics for SEO Insights
  • Google Search Console for Monitoring
  • E-commerce SEO Strategies
  • Optimizing Product Pages for Search
  • Product Category and Navigation Optimization
  • Voice Search and SEO
  • Featured Snippets and Rich Results
  • User Experience and SEO
  • Measuring SEO Success
  • Key Performance Indicators (KPIs) for SEO
  • SEO Reporting and Data Analysis
  • SEO Tools and Resources
  • Popular SEO Tools and their Usage
  • Ethical SEO Practices and Guidelines
  • Black Hat vs. White Hat SEO
  • Content Marketing and SEO
  • Creating SEO-friendly Content
  • Content Optimization Strategies
  • SEO Trends and Future Insights
  • Staying Updated with Algorithm Changes

1 month Internship


During the internship, students will be assigned a market-level project that simulates real-world scenarios, providing them with practical experience and enhancing their employability. This project will enable students to showcase their skills and demonstrate their ability to tackle industry-specific challenges, significantly increasing their prospects for finding a job in the field


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